Filed Under (General) by James on 24-11-2012
Article marketing can help just about any type of business, no matter what size. Even if your business is not online, it can be advantageous to your business to place articles on the Internet to aid with marketing goals. If you wish to start utilizing this kind of marketing for your company, but aren’t sure where you can start, the tips that follow are going to get you pointed in the right direction.
Use catchy headlines, but avoid hype. Using a title that tries to promise something you can’t possibly deliver will make readers distrust everything you say. Value added content can go a long way in helping to gain credibility from your readers. This works every time.
If possible, when writing an article, link to another article on your site. It is a great way to benefit if someone was to copy your article and post it elsewhere. It could be done without you even knowing and oftentimes, it is re-posted as-is and will direct new readers to your site.
Success in article marketing is easier when you know about search engine optimization and internet marketing, as well. Make sure that you’re learning about search engine optimization in order to increase the rankings of your articles. It’s not enough to just publish, publish, publish. Keep your approach direct, and keep your goal top of mind.
Use social media to your advantage. Sites like Twitter and Facebook can be used to gain new readership. Post updates on your social media pages when you publish new articles. Your followers will notice and read the article. Ask your readers to share the new article with their friends to increase your readership.
Always remember to post a link to your website in all of your articles’ bios. It is best to do so in the form of a hyperlink, which has a call to action, such as “visit our great ideas page.” Not only does this give you a backlink, but doing so will increase traffic to your page and help to spread your good reputation.
You are then going to find that article marketing is a useful tool. You will boost your online visibility and clearly communicate with your audience. Regardless of whether you hire professionals, you have to learn a lot about this, starting with the following great tips.